Minsheng Lesuke Fonosana nataon'i Hangzhou Minsheng Healthcare Co., Ltd

Ny endrika Minsheng Lesuke Fonosana nataon'i Hangzhou Minsheng Healthcare Co., Ltd dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2026

Minsheng Lesuke Fonosana

nataon'i Hangzhou Minsheng Healthcare Co., Ltd

Mpanjifa: Hangzhou Minsheng Healthcare Co., Ltd

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

6,608

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #177214

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Minsheng Lesuke Fonosana

Ny Minsheng Lesuke dia famolavolana fonosana ho an'ny fanafody fanampiana hitsahatra amin'ny fifohana sigara. Ny famolavolana dia mampiasa marika endrika tarehy mitsiky mivoatra tsikelikely sy rafitra loko mahafinaritra mba hanome fampaherezana fa tsy fampitandremana. Ny fonosana fanombohana loko volomboasary dia manamarika ny fiandohan'ny vanim-potoana fitsaharana, raha ny fonosana fikojakojana loko maitso kosa dia maneho fitomboana sy fifandanjana. Ny efitrefitra misy ny fatra isan'andro dia sarahin'ny tsipika fandrovitana vita amin'ny fanindriana mafana marina tsara, ka efitrefitra iray no sokafana isan'andro ary hita mazava foana ny fandrosoana. Ny vatany dia vita amin'ny sarona mifangaro miorina amin'ny taratasy azo havaozina, vita amin'ny taratasy matte sy sarona malefaka rehefa tsapaina.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Minsheng Lesuke Fonosana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Minsheng Lesuke Fonosana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Minsheng Lesuke Fonosana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Refy & Fonosana: product dimensions, 82 mm x 25 mm x 125 mm
Marika: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Teknolojia Famokarana: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Fanamby Endrika: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Fikarohana: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Aingam-panahy: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Faharetan'ny Tetikasa: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Fizotr'asa: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.