Pinar Nature Blend Fonosana Zava-pisotro by Burkan Ciftciguzeli and Ibrahim Gulbas

Pinar Nature Blend Fonosana Zava-pisotro by Burkan Ciftciguzeli and Ibrahim Gulbas is a highly esteemed winner of the very prestigious 2026 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2026

Pinar Nature Blend Fonosana Zava-pisotro

by Burkan Ciftciguzeli and Ibrahim Gulbas

Client: B12 Creative Branding

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About Pinar Nature Blend Fonosana Zava-pisotro

Pinar Nature Blend dia famolavolana fonosana ho an'ny fianakaviamben'ny zava-pisotro avy amin'ny zavamaniry. Ny famolavolana dia mampihatra rafitra ara-pahitana tsotra, maoderina ary feno ho an'ny sokajin'ny zava-pisotro avy amin'ny anana sy zavamaniry. Nampifangaroina amin'ny singa an-tsary sy sary nalaina amin'ny ao anatiny ny loko voajanahary. Ny ambaratongam-pahitana mazava dia manampy ny mpividy hamantatra haingana ny karazany tsirairay. Fifindrana mivantana no ampiasaina fa tsy fiovaovan-doko malefaka, ka mijanona ho madio sy mitovy hatrany ny fanontana eo amin'ny velaran'ny baoritra. Ny vokany dia mampihena ny fikorontanana ara-pahitana ary manavaka ny fianakaviamben'ny vokatra amin'ireo entana mpifaninana eny amin'ny talantalana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Pinar Nature Blend Fonosana Zava-pisotro, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Pinar Nature Blend Fonosana Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Pinar Nature Blend Fonosana Zava-pisotro dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Dimensions & Packaging: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Tags: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Production Technology: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Design Challenge: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Research: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Inspiration: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Project Duration: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Operation Flow: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Team Members: Burkan Ciftciguzeli and Ibrahim Gulbas