Horse Year Fonosana Tsorakazo Manitra nataon'i Bingran Zhao

Ny endrika Horse Year Fonosana Tsorakazo Manitra nataon'i Bingran Zhao dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2026

Horse Year Fonosana Tsorakazo Manitra

nataon'i Bingran Zhao

Mpanjifa: BeiHang University

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

4,142

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #179810

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Horse Year Fonosana Tsorakazo Manitra

Horse Year dia andiana fonosana ho an'ny tsorakazo emboka manitra. Ny famolavolana dia mifantoka amin'ny soratra sinoa amin'ny endrika seal script midika hoe soavaly, ampiarahina amin'ny fiteny tsipika avy amin'ny talismana Taoista sy ny lamina setroka. Karazany dimy no manaraka tsingerin-doko mifototra amin'ny Singa Dimy dia ny vy, ny rano, ny hazo, ny afo ary ny tany. Azo apetraka mifanila ireo boaty dimy mba hamorona sarin'ny soavaly mihazakazaka. Misy lovia anatiny sintomina mba hampiseho ny emboka manitra sy hafatra fitahiana. Baoritra tsy voapetaka, ranomainty vita amin'ny soja ary lovia vita amin'ny pulpa voavolavola no manohana ny fanodinana indray.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Horse Year Fonosana Tsorakazo Manitra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Horse Year Fonosana Tsorakazo Manitra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Horse Year Fonosana Tsorakazo Manitra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Refy & Fonosana: Width 160 mm × Depth 40 mm × Height 70 mm
Marika: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Teknolojia Famokarana: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Fanamby Endrika: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Fikarohana: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Aingam-panahy: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Faharetan'ny Tetikasa: The project started in May 2025 in Beijing China and finished in November 2025.
Fizotr'asa: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Patanta: Bingran Zhao
Loharanon-tsary: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou