China Moutai Famolavolana Atitrano Trano Fivarotana nataon'i Scene Aesthetics Design Co., Ltd

Ny endrika China Moutai Famolavolana Atitrano Trano Fivarotana nataon'i Scene Aesthetics Design Co., Ltd dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Habaka Anatiny ary Fampisehoana.

VarahinaAnatiny· 2026

China Moutai Famolavolana Atitrano Trano Fivarotana

nataon'i Scene Aesthetics Design Co., Ltd

Mpanjifa: Scene Aesthetics Design Co., Ltd

Mpandresy A' Design Award Varahina amin'ny Sokajy Anatiny

6,326

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #181493

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny China Moutai Famolavolana Atitrano Trano Fivarotana

China Moutai dia famolavolana atitrano trano fivarotana mirefy 317 metatra toradroa noforonina ho toerana fanandramana ho an'ny marika baijiu. Ny famolavolana dia mampifangaro ny fampirantiana vokatra amin'ny fitaovana ifaneraserana. Ny sorghum sy ny varimbazaha dia alahatra amin'ny filaharana manara-gadona mba hanehoana ny maha-izy azy ny faritra. Misy kodiaran-doko mampiseho ny fiovan'ny lokon'ny toaka arakaraka ny taonany, ary rindrina momba ny tsiro manazava ny hanitra sauce amin'ny alalan'ny sary sy singa fofona. Ny efitra misy lavaka madinika dia mampahatsiahy ny lavaka bitika amin'ny siny tanimanga ary miasa ho mpampisaraka. Hazo mavomavo, antsipiriany metaly, volon-doko fotsy volomparasy sy fotsy matroka no mandrafitra ny loko ampiasaina.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana China Moutai Famolavolana Atitrano Trano Fivarotana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana China Moutai Famolavolana Atitrano Trano Fivarotana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana China Moutai Famolavolana Atitrano Trano Fivarotana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Refy & Fonosana: 317 square meters
Marika: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Teknolojia Famokarana: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Fanamby Endrika: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Fikarohana: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Aingam-panahy: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Faharetan'ny Tetikasa: The first flagship store is expected to open in Singapore in June 2026.
Fizotr'asa: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Mpikambana ao amin'ny Ekipa: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang