Tao Hua Ji Fonosana Boaty Fanomezana nataon'i Zhou Jingkuan

Ny endrika Tao Hua Ji Fonosana Boaty Fanomezana nataon'i Zhou Jingkuan dia mpandresy sarobidy amin'ny 2026 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2026

Tao Hua Ji Fonosana Boaty Fanomezana

nataon'i Zhou Jingkuan

Mpanjifa: Dong'e E Jiao

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

17,093

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #181701

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Tao Hua Ji Fonosana Boaty Fanomezana

Tao Hua Ji dia endrika fonosana boaty fanomezana natao ho an'ny sakafo maivana manampy amin'ny fikolokoloana ny hoditra, ary natokana ho an'ny vehivavy. Voninkazo paiso mavokely mamony miendrika telo refy no natao ho singa hita maso lehibe indrindra, izay maneho ny anaran'ny marika sy ny harena ara-jery ananan'ny marika. Ny fandokoana volamena sy ny fanontana misy sary mivohitra dia manome rafitra misosona ny felam-boninkazo, ka mbola hita tsara na dia lavitra aza eny amin'ny talantalana feno entana any amin'ny fivarotana. Misy tahony ahafahana mitondra azy mora foana, ka mifanaraka amin'ny fanomezana ilay boaty. Ao anatiny, misy sosona PET mangarahara voaisy sary sy ny toetra manan-danja indrindra amin'ilay vokatra.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Tao Hua Ji Fonosana Boaty Fanomezana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Tao Hua Ji Fonosana Boaty Fanomezana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Tao Hua Ji Fonosana Boaty Fanomezana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Refy & Fonosana: 430*100*255mm
Marika: TAO HUA JI
Teknolojia Famokarana: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Fanamby Endrika: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Fikarohana: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Aingam-panahy: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Faharetan'ny Tetikasa: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Fizotr'asa: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Patanta: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Mpikambana ao amin'ny Ekipa: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Loharanon-tsary: Zhou Jingkuan（Creator）