Elogio de la Sombra de Buenos Aires Famolavolana Fampirantiana, Maha-izy Ara-jery nataon'i Acorde & Co.

Ny endrika Elogio de la Sombra de Buenos Aires Famolavolana Fampirantiana, Maha-izy Ara-jery nataon'i Acorde & Co. dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Lova Ara-kolontsaina sy Indostrian'ny Kolontsaina.

VarahinaLova Ara-kolontsaina· 2026

Elogio de la Sombra de Buenos Aires Famolavolana Fampirantiana, Maha-izy Ara-jery

nataon'i Acorde & Co.

Mpanjifa: Acorde & Co.

Mpandresy A' Design Award Varahina amin'ny Sokajy Lova Ara-kolontsaina

5,954

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #182560

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Elogio de la Sombra de Buenos Aires Famolavolana Fampirantiana, Maha-izy Ara-jery

Elogio de la Sombra de Buenos Aires dia fampirantiana natao manokana ho an'ny toerana iray sy maha-izy ara-jery noforonina ho an'ny Centro Cultural Borges. Ny fampirantiana dia mampiseho sehatra madinika roa ambin'ny folo maneho ny fiainana andavanandro eo afovoan-tanànan'i Buenos Aires, nahazo aingam-panahy avy amin'ny tononkalo iray nosoratan'i Jorge Luis Borges. Sary tapatapaka amin'ny taratasy no apetraka anaty kapsily boribory misy lavaka madinika izay manazava azy ireo sy manipy ny alokany. Ny fametrahana dia mameno varavarankely fivarotana dimy. Marika sora-tanana avy ao amin'ny tahirin-tsoratry ny andrim-panjakana no natao nomerika ho an'ny lohateny, ny marika ary ny fitaovana vita pirinty. Misy tranokala kely mifanerasera azo idirana amin'ny alalan'ny kaody eo amin'ireo varavarankely.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Elogio de la Sombra de Buenos Aires Famolavolana Fampirantiana, Maha-izy Ara-jery, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Elogio de la Sombra de Buenos Aires Famolavolana Fampirantiana, Maha-izy Ara-jery. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Elogio de la Sombra de Buenos Aires Famolavolana Fampirantiana, Maha-izy Ara-jery dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
Refy & Fonosana: 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.

2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.

b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows.
Marika: Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
Teknolojia Famokarana: These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.

The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition.
Fanamby Endrika: The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
Fikarohana: In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.

The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.

Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas.
Aingam-panahy: The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
Faharetan'ny Tetikasa: The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
Fizotr'asa: The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key.
Patanta: Copyrights belong to Acorde & Co., 2026
Mpikambana ao amin'ny Ekipa: Acorde & Co.
Loharanon-tsary: Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.