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Flavia Aroma Rafitra Zava-Pisotro ho an'ny Toeram-piasana by Florian Seidl

Flavia Aroma Rafitra Zava-Pisotro ho an'ny Toeram-piasana by Florian Seidl is a highly esteemed winner of the very prestigious 2026 A' Design Award Varahina in Famolavolana Fitaovana An-tokantrano Competition Category.


VarahinaFitaovana An-tokantrano· 2026

Flavia Aroma Rafitra Zava-Pisotro ho an'ny Toeram-piasana

by Florian Seidl

Client: Lavazza North America Inc

A' Design Award Varahina Winner in Fitaovana An-tokantrano Category

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Colors

The Design

About Flavia Aroma Rafitra Zava-Pisotro ho an'ny Toeram-piasana

Mampahafantatra ny Flavia Aroma, milina fandokoana avo lenta natao ho an'ireo tia kafe any Amerika Avaratra izay manome lanja ny fahamora sy ny kalitao. Manome kafe manitra sy zava-pisotro isan-karazany maro izy io, ary ny habeny kely dia mahatonga azy io ho mety tsara amin'ny biraom-piasana kely sy ny birao an-trano. Manana rafitra fandokoana miavaka ny milina, izay miantoka valiny tena tsara ao anaty kaopy fa tsy misy fifangaroana. Ny rafitra Freshpack manana patanty dia manolotra zava-pisotro avy amin'ny marika samihafa amin'ny habeny maro. Mora diovina sady manana fanamarinana ho an'ny fampiasana ara-barotra, ny Flavia Aroma dia mitondra karazana zava-pisotro kalitao matihanina ho an'ny toeram-piasana rehetra.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Flavia Aroma Rafitra Zava-Pisotro ho an'ny Toeram-piasana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Flavia Aroma Rafitra Zava-Pisotro ho an'ny Toeram-piasana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Flavia Aroma Rafitra Zava-Pisotro ho an'ny Toeram-piasana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
At the heart of Flavia is the innovative freshpack technology which preserves the ingredients freshness while also acting as self contained brewing chamber. Every beverage is brewed directly from pack to cup. There is no cross contamination, and your tea never tastes like the coffee before it. This innovative technology is available in a compact, affordable brewer. Aroma delivers a superior variety of high quality beverages at a lower cost than other available options.
Dimensions & Packaging
Dimensions: 180mm / 345mm / 410mm
Weight: 2,4kg
Power 1440W, Voltage 120
It comes nicely boxed in a recycled cardboard box along with a quick start guide and a more detailed instruction booklet.
Tags
Flavia, Lavazza, Lavazza Professional, workplace beverage system, drinks, coffee, espresso, cappuccino, tea, office spaces
Production Technology
main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy
water tank: injection moulded plastic (ABS), glossy
logo: pad printed
feet, UI: silicone rubber
Design Challenge
The new Aroma brewer has just been launched and is the smallest member of the Flavia range. It is t an entry level product intended for small offices and priced competitively. But definitely not cheap. The design has a lot of personality and is well executed.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
The Aroma was thoughtfully designed with elegant details, a refined silhouette, and a small counter footprint to fit seamlessly into today's modern working spaces. The product is composed of two elegant, vertical volumes. The main body and the external, transparent water tank. It has a precise, but sensual form language with a glossy exterior shell and a textured main body. The product is available in black and grey, making sure it will blend effortlessly in different offices and workplaces.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow
The product has been specifically designed for small offices & shared spaces and is certified for domestic and commercial use. The user interface is ergonomically angled and has a robust, tactile silicone pad with mechanical buttons. The small metal lever on top opens the pack insertion chamber in a smooth and immediate way while the cup rest can be adjusted easily for different drink sizes. Beverages are brewed directly from pack to cup without any cross contamination.
Patents
Design patent/registered design
Patented brewing technology (Fresh Pack)
Image Credits
Lavazza North America Inc

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