Massaya Fonosana Divay by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2014

Massaya Fonosana Divay

by BRANDiT.

Client: BRANDiT.

A' Design Award Vy Winner in Fonosana Category

17,460

Verified Award Winner

Verify Award Status for #32564

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Massaya Fonosana Divay

Massaya dia fonosana miendrika haingo natao hitahiry tavoahangy divay roa. Ny ankamaroan'ny fonosana divay dia atao ho an'ny fampisehoana mitsangana ary ariana rehefa esorina ny tavoahangy. Massaya kosa dia manolotra safidy azo ampiasaina imbetsaka. Miandalana ny fonosana, satria io no toerana tsara indrindra hitehirizana ny divay, ary miendrika boky taloha izy. Sombiny anaty voatapaka manokana miendrika ho an'ny tavoahangy roa no mihazona azy ireo amin'ny fomba azo antoka. Ny rafitra fanidiana dia mampiasa sisin-danja roa sy sisin-danja kely roa hafa, ka tsy ilaina intsony ny peta-drindrina. Ny boaty dia azo fenoina indray na ampiasaina ho zavatra haingo eo amin'ny takelaka.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Massaya Fonosana Divay, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Massaya Fonosana Divay. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Massaya Fonosana Divay dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian