Stumbro Starka Famolavolana Tavoahangy sy Etiketa by Studija Creata is a highly esteemed winner of the very prestigious 2016 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.
VolafotsyFonosana· 2016
Stumbro Starka Famolavolana Tavoahangy sy Etiketa
Client: Stumbras
A' Design Award Volafotsy Winner in Fonosana Category
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The Design
About Stumbro Starka Famolavolana Tavoahangy sy Etiketa
Ny endrika an'ny Stumbro Starka dia niova tanteraka tamin'ny fananganana iray manontolo avy amin'ny ampahany rehetra: manomboka amin'ny tavoahangy fitaratra mainty vaovao, miendrika miavaka, voaravaka soratra malama miakatra ary ny etiketa manan-danja izay mitantara ny angano momba ny zava-pisotro, hatramin'ny sarona tavoahangy voaravaka fehiravina ravina hazo tehazo. Niseho ho mariky ny famantarana ny endrik'ilay vano. Tafiditra tao amin'ny anjara asa tsy nampoizina ho mpampiantrano tsara fampiandranoana, ny vano dia lasa mpitantara mahaliana sy manintona ho an'ny tantara.
The Recognition
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Stumbro Starka Famolavolana Tavoahangy sy Etiketa, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Stumbro Starka Famolavolana Tavoahangy sy Etiketa. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Stumbro Starka Famolavolana Tavoahangy sy Etiketa dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had. - Dimensions & Packaging
- Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
- Tags
- Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
- Research
- As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
- Inspiration
- They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
- Project Duration
- Stumbro Starka was updated in 2015.
- Operation Flow
- For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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