Mercedes-Benz Russia SAO Ny Famolavolana Fampirantiana by Viktor Bilak

Mercedes-Benz Russia SAO Ny Famolavolana Fampirantiana by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 A' Design Award Vy in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VyAnatiny· 2016

Mercedes-Benz Russia SAO Ny Famolavolana Fampirantiana

by Viktor Bilak

Client: Expolevel

A' Design Award Vy Winner in Anatiny Category

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Verified Award Winner

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Tsidio izao Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mercedes-Benz Russia SAO Ny Famolavolana Fampirantiana

Ny hevi-dehibe amin'ny fiheverana aesthetic an'ny Mercedes-Benz Russia SAO dia ny sarin'ny lalana mihodina. Aseho amin'ny alàlan'ny lalana tapaka eo amin'ny gorodona, eo amin'ny valin-trano ary amin'ny rindrin'ny trano-lay. Mampifangaro ny ampahany rehetra amin'ny trano rantsan-trano izy ary mandrindra ny làlam-pandehanana ho an'ny fitsangatsanganana ireo mpitsidika.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Mercedes-Benz Russia SAO Ny Famolavolana Fampirantiana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Mercedes-Benz Russia SAO Ny Famolavolana Fampirantiana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Mercedes-Benz Russia SAO Ny Famolavolana Fampirantiana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.
Dimensions & Packaging: The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.
Tags: The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.
Production Technology: The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.
Design Challenge: The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.
Research: This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.
Inspiration: The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Project Duration: The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.
Operation Flow: The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Team Members: Designer: Viktor Bilak.
Image Credits: Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015.