SwordLion Mpamorona Vy by ChungSheng Chen and ChangHsien Cho

SwordLion Mpamorona Vy by ChungSheng Chen and ChangHsien Cho is a highly esteemed winner of the very prestigious 2018 A' Design Award Vy in Famolavolana Fitaovana Zavakanto sy Fanoratana Competition Category.

VyFitaovana Zavakanto· 2018

SwordLion Mpamorona Vy

by ChungSheng Chen and ChangHsien Cho

Client: ACDC Creative

A' Design Award Vy Winner in Fitaovana Zavakanto Category

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Verified Award Winner

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Colors

The Design

About SwordLion Mpamorona Vy

Ity dia andian-tsarimihetsika famoronana kolontsaina fanatanjahantena vita amin'ny paositra 5 metaly, ny endri-javatra izay nalaina avy amin'ny Tainan ara-tantara Anping SwordLion totem miaraka amin'ny filozofan'ny singa 5 amin'ny alàlan'ny fampiasana teknika fanoratana laser sy ny mekanika vita amin'ny vy vita amin'ny vy. Ny fiarahabana, na fanamarihana na lokom-bokotra dia azo atao ao amin'ny takelaka metaly grika ary alefa ho toy ny carte paositra, izay hiondrika sy mametaka anaty bolongam-panompoana taty aoriana, ka mampiseho endrika fanomezana sy rakitra tsy manam-paharoa.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana SwordLion Mpamorona Vy, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana SwordLion Mpamorona Vy. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana SwordLion Mpamorona Vy dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an integration of postcard and penholder in a series of cultural creative souvenir. By using laser carving technique and foldable metal structure mechanism designed, Anping SwordLion totem along with the Chinese 5 elements philosophy. Greetings, notes or doodles can be made on the graphical metal sheet and sent as a postcard, which to be bent and folded into a penholder later on, presenting a unique style of gift and stationery.
Dimensions & Packaging: Color:GoldenMetal, GreenWood, BlueWater, RedFire, YellowEarth
Dimension:L20.6*W12.6*H1mm
Package:200p Coated Post Card Paper
Tags: Postcard, Penholder, Swordlion, Foldable, Bendable, Metal, Chinese 5 elements
Production Technology: Production Tech: Laser Cutting and Engraving.
Material: Galvanized Sheet metal.
Painting: Powder Paint Coating.
Design Challenge: The creativity within this design lies in the transformation of the tradition sword lion facial features and combining Chinese 5 elements philosophy of Metal, Wood, Water, Fire and Earth into a more interesting colorful graphical illustration. In order to preserve and spread out the culture totem, postcard and penholder takes into account, making it as a gift and souvenir, the Fold and Bend structure mechanism designed on a sheet metal is another challenging issue.
Research: This project was partly initiated by Tainan City Government, giving helping to a local sheet metal factory to transform and upgrade by design into the aptness of cultural creative industry. I came out an idea of deriving local cultural elements by design, after lots of studied and researched done on the Anping old street in Tainan, SwordLion totem was chosen and transferred into a creative stationery. Moreover, in order to preserve and widespread of the unique cultural element, postcard and penholder functions were integrated, outcome as a special gift to be sold in tourist hot spot.
Inspiration: I was inspired by the Chinese Minnan cultural heritage and element of Anping Swordlion in Tainan, an old city of Taiwan. In the past, in Anping old street, each house would hang a SwordLion on the door frame or the walls became the identification of the resident, they have different facial expressions, none of them are identical. Currently, there are only 30 to 40 Sword Lions left in Anping. I wish to preserve this unique culture totem and let the world know.
Project Duration: This project was partially funded by Government grant, started in March 2015 in Taiwan, and finished the designed and pilot production in July 2015, it was exhibited in Taiwan Creative Expo in April 2016, Japan Tokyo GIFTEX, Home Gift Interior Trade Fair in July 2017 and Paperworld in Germany Frankfurt January 2018. Silver Award of Good 10th Creative Tainan 2016 by Tainan City Government Cultural Affairs Bureau.
Operation Flow: This series of SwordLion-Metal Postcard Penholder consist of 5 pieces which differences by their facial features and colors, sold in historical tourist spots.
Bright and beautiful colors, lively look expression designed of the traditional SwordLion. You May write down greetings and notes or just doddles on it, to send it as a postcard to a friend in every corner of the world. Instead receiving it as a postcard, one may find it interestingly foldable into a penholder later on. Collect all 5 element pieces to make it a pack of SwordLion statue penholder standing on your desktop.
Patents: Copyrights belong to ChungSheng Chen, acdesign associates International Co.,Ltd, 2015.
Team Members: ChungSheng Chen
Tainan University of Technology
Acdesign Associates International Co.,Ltd
ChihHua Kuo
Taiwan Innovation Metal Corporation
ChangHsien Cho.
Image Credits: Image #1: WeiZhe Jiang,2018.
Image #2: Allyson Li, 2017.
Image #3: WeiZhe Jiang,2018.
Image #4: ChungSheng Chen,2016
Image #5: ChungSheng Chen,2016