Appetisi Fonosana Fromazy by Fanny De Bray

Appetisi Fonosana Fromazy by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2020

Appetisi Fonosana Fromazy

by Fanny De Bray

Client: APPETISI by Granarolo

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About Appetisi Fonosana Fromazy

Ny Appetisi dia famolavolana fonosana ho an'ny karazana fromazy voatapaka vonona ho lanina. Ao anatin'izany karazana izany ny fromazy voatapaka misy efajoro, fromazy voararaka ary tapa-mozzarella. Vita amin'ny plastika ny fonosana tsirairay ary misy varavarankely mangarahara, ka hita mivantana ny fromazy ao anatiny. Ny sary vita pirinty dia manome toetra ho an'ny vokatra tsirairay sady mampiseho mazava ny fomba fampiasana ny fromazy tsirairay. Ny anarana Appetisi dia mampiray hevitra telo: ny fanirian-kohanina, sakafo maivana kely ary ny fampiasana azo antoka. Aseho amin'ity famolavolana ity ny fromazy ho toy ny fialan-tsasatra haingana sy tsotra, ary amidy any amin'ireo supermarketa Eoropeana ireo fonosana ireo.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Appetisi Fonosana Fromazy, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Appetisi Fonosana Fromazy. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Appetisi Fonosana Fromazy dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray