All Mies Packaging Fonosana Famantaranandro an-tanana by Walmir Luz

All Mies Packaging Fonosana Famantaranandro an-tanana by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2019

All Mies Packaging Fonosana Famantaranandro an-tanana

by Walmir Luz

Client: All Mies

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #76499

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Colors

The Design

About All Mies Packaging Fonosana Famantaranandro an-tanana

Ny All Mies dia endrika fonosana natao ho an'ny famantaranandro an-tanana. Ny boaty dia vita amin'ny sosona taratasy mafy (cardstock) miendrika sosona maromaro, misy toerana voatokana eo afovoany hametrahana ny famantaranandro. Misy fehy kaotsiaoka manify apetraka amin'ny fanolokoloana kely ka mampitambatra ireo sosona. Ny fonony ivelany manarona ny ao anatiny ary voasokitra amin'izany ny mariky ny marika (brand identity). Azo esorina na sokafana avy amin'ny tavany ny fonony ivelany. Rehefa esorina ny fehy kaotsiaoka, dia misaraka ireo sosona ka hita miharihary ny famantaranandro. Ny endriky ny sosona dia nalaina tahaka avy amin'ny maodelim-boninkazontany (topographic models) ampiasaina amin'ny fanamboarana maodely.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana All Mies Packaging Fonosana Famantaranandro an-tanana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana All Mies Packaging Fonosana Famantaranandro an-tanana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana All Mies Packaging Fonosana Famantaranandro an-tanana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC