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Niannujiao Jiaoding Flagship Store Fivarotana Lehibe (Flagship Store) by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Fivarotana Lehibe (Flagship Store) by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award Vy in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.


VyAnatiny· 2019

Niannujiao Jiaoding Flagship Store Fivarotana Lehibe (Flagship Store)

by Tomohiro Katsuki - Prism Design

Client: Prism Design

A' Design Award Vy Winner in Anatiny Category

13,638

Verified Award Winner

Verify Award Status for #82900

Colors

The Design

About Niannujiao Jiaoding Flagship Store Fivarotana Lehibe (Flagship Store)

Ny Niannujiao Jiaoding Flagship Store dia trano fivarotana ao Beijing, Shina, izay mitahiry marika fitafiana vehivavy roa ao anatin'ny toerana iray misy velaran-tany 180 metatra toradroa. Ny foto-kevitry ny famolavolana dia "balanced neutral" (fifandanjana tsy miandany). Ny fomba, loko, fizotry ny fivezivezena, asa ary karazana vokatra dia mifandanja mba hitehirizan'ny marika tsirairay ny mombamomba azy manokana. Ny Niannujiao dia miavaka amin'ny hatsarany sy fahazavan-tsainy, fa ny Jiaoding kosa maoderina, tsotra ary maro vaovao. Ny fitaovana ampiasaina dia ahitana takela-bato slate volombasibasy (gray slate tile), takela-by miloko volamena vy (bronze steel plating), fitaratra mazava, loko fotsy sy mavokely (pink), takela-kazo, lamba ary terrazzo artifisialy.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Niannujiao Jiaoding Flagship Store Fivarotana Lehibe (Flagship Store), fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Niannujiao Jiaoding Flagship Store Fivarotana Lehibe (Flagship Store). Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Niannujiao Jiaoding Flagship Store Fivarotana Lehibe (Flagship Store) dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging
Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT(White & PINK),PVC Wood sheet,Fabric (2type PINK COLOR),Artificial terrazzo /
Tags
NEUTRAL,Balance,Boutique,
Production Technology
We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge
we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research
We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration
Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration
The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow
The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members
Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits
Photographer:Katsumi Hirabayashi

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