Varahina Fonosana · 2020
Sparkling Juice Fonosana Zava-pisotro
- A' Design Award Varahina 2020 in Fonosana
- CLIENT: Beijing Platinum Tiande Trading Co., Ltd.
- Estimated Number of Design Views: 21,454
- Verification code 5D8D8E1D4A · Verify this award
Colors
About Sparkling Juice Fonosana Zava-pisotro
Sparkling Juice dia famolavolana fonosana ho an'ny zava-pisotro ranom-boankazo misy entona karbonika. Ny famolavolana dia mampitambatra ny takelaka (label) amin'ny endriky ny tavoahangy fitaratra. Ny takelaka voaharatra dia manaraka ny fihodinan'ny tavoahangy, ary misy takelaka kely misy sary voankazo mampiseho ny tsirony ny ranom-boankazo. Sarin-tanana natao an-tanana no mampiseho biby efatra, dia flamingo, leopard, giraffa ary tanalahy (chameleon), mitodika mankany amin'ny voankazo efatra, dia lima, voamomotra maso (passion fruit), frezy ary lychee. Ny tavoahangy dia mahazaka 290 mililitatra ary 20 santimetatra ny hahavony. Ny fanontana volafotsy mafana (hot silver printing) sy ny fanaovana endriky mivoaka (embossing) dia ampiasaina eo amin'ny takelaka.
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Sparkling Juice Fonosana Zava-pisotro, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Sparkling Juice Fonosana Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Sparkling Juice Fonosana Zava-pisotro dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Press Kit
- Unique Properties
- The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
- Dimensions & Packaging
- 290ml/20cm/Glass bottle/Glass bottle label
- Tags
- Juice, glass bottle, packaging, illustration
- Production Technology
- The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump - Design Challenge
- This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
- Research
- The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
- Inspiration
- The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
- Project Duration
- The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China. - Operation Flow
- Glass bottle design, label design, label graphic design, printing process design, market testing.
- Image Credits
- Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming
