Mirzam: Monsters Collection Ny Fonosana Sôkôla by Backbone Branding is a highly esteemed winner of the very prestigious 2021 A' Design Award Volamena in Famolavolana Fonosana Competition Category.
VolamenaFonosana· 2021
Mirzam: Monsters Collection Ny Fonosana Sôkôla
Client: Backbone Branding
A' Design Award Volamena Winner in Fonosana Category
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- Verified Award Winner
- Verify Award Status for #86552
The Design
About Mirzam: Monsters Collection Ny Fonosana Sôkôla
Ireo mpanao sôkôla avy any Emirà Arabo Mitambatra (Dubai) dia nila marika ho an'ny sôkôla tsaramaso vita tanana. Avy amin'ny anarana sy ny maha-izy azy ka hatramin'ny famolavolana vokatra sy ny fonosana, ny ekipa dia nanamboatra singa tsirairay miaraka amin'ny tantara mahavariana manodidina ny foto-kevitra iray manontolo. Ny marika mifototra amin'ny dia namakivaky ny Tatsinanana fahiny tamin'ny lalana sy lalan-dranomasina efa hadino hatry ny ela dia noforonina. Dia avy any amin'ny firenena iray mankany amin'ny iray hafa, mihaona amin'ny biby goavam-be sy ny angano. Ny famolavolana fonosana dia sarin'ny dia iray eo anelanelan'ny angano sy ny zava-misy.
The Recognition
About the A' Design Award Volamena
Nandresy ny A' Design Award Volamena ny famolavolana Mirzam: Monsters Collection Ny Fonosana Sôkôla, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Mirzam: Monsters Collection Ny Fonosana Sôkôla izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Mirzam: Monsters Collection Ny Fonosana Sôkôla dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
- Dimensions & Packaging
- Width 31 mm x Depth 1 mm x Height 61 mm
- Tags
- chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
- Production Technology
- The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
- Design Challenge
- The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
- Research
- The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
- Inspiration
- The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
- Project Duration
- January-September 2015, Yerevan, Armenia
- Operation Flow
- The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
- Patents
- Copyrights belong to Mirzam Chocolate Makers
- Team Members
- Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian - Image Credits
- All Photo Credits to Bacbkone Branding
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