Yan Natural Juice Ny Fonosana Tavoahangy nataon'i Backbone Branding

Ny endrika Yan Natural Juice Ny Fonosana Tavoahangy nataon'i Backbone Branding dia mpandresy sarobidy amin'ny 2020 A' Design Award Platina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

PlatinaFonosana· 2020

Yan Natural Juice Ny Fonosana Tavoahangy

nataon'i Backbone Branding

Mpanjifa: Backbone Branding

Mpandresy A' Design Award Platina amin'ny Sokajy Fonosana

201,010

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #86906

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Yan Natural Juice Ny Fonosana Tavoahangy

Ny famolavolana ny tavoahangy dia nentanin'ny natiora ary ny fitsipiky ny biomimicry manokana ny endriky ny paoma voakaikitra. Natao izany mba hampisehoana ny kalitaon'ny vokatra organika ao anatiny. Ity anatomie ity dia miteraka endrika mifameno izay rehefa apetraka mifanakaiky eo amin'ny talantalana na mandritra ny fitaterana dia ahafahana mampitombo ny fitsitsiana toerana. Ny anaran'ny marika dia voasoratra eo amin'ny etikety miaraka amin'ny stylized calligraphy. Ity kôlôgrafia ity dia mamelona ny loko sy ny endriky ny bozaka manify ho fanonganana ny natiora.

Ny Fankasitrahana

Momba ny A' Design Award Platina

Nandresy ny A' Design Award Platina ny famolavolana Yan Natural Juice Ny Fonosana Tavoahangy, fankasitrahana malaza indrindra omena ny famolavolana izay tena miavaka, tsara tarehy ary mahatalanjona. Ny mpandresy Platina dia fahagagana amin'ny famoronana, porofon'ny fetran'ny fahaiza-mamorona ara-tsaina, ary mampiseho ny fahaizana ara-barotra tsy manam-paharoa sy ny fahamoramoran-tsain'ny mpamolavola azy. Andrasana ho asa malaza indrindra ireo famolavolana ireo, izay mamaritra ny hakantony ara-zavakanto amin'ny vanim-potoana iray, manampy amin'ny fahasalamam-piarahamonina ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Yan Natural Juice Ny Fonosana Tavoahangy dia mampiseho haavon'ny fahaiza-manao mihoatra ny fetra ary tsy isalasalana fa mahatonga ny tontolo ho toerana tsara kokoa noho ny toetrany mahasoa sy sarobidy. Ny famolavolana Yan Natural Juice Ny Fonosana Tavoahangy dia asa nandresy ny A' Design Award Platina izay mamaly ny faniriana, mamporisika, mampientam-po, mahafaly ary mamelona fifaliana lehibe.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Refy & Fonosana: Width 70mm x Depth 85mm x Height 265 mm
Marika: natural juice, packaging design, biomimicry, organic,
Teknolojia Famokarana: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Fanamby Endrika: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Fikarohana: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Aingam-panahy: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Faharetan'ny Tetikasa: January to May 2017 in Yerevan Armenia
Fizotr'asa: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Mpikambana ao amin'ny Ekipa: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Loharanon-tsary: All photo credits to Backbone Branding