Pagoda Maha (Endri-tsarangam-panjakana) by 1983Asia

Pagoda Maha (Endri-tsarangam-panjakana) by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2020

Pagoda Maha (Endri-tsarangam-panjakana)

by 1983Asia

Client: 1983Asia

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Pagoda Maha (Endri-tsarangam-panjakana)

Ny Pagoda dia endri-tsarangam-panjakana namboarina ho an'ny orinasa voankazo sinoa iray. Ny endri-tsarangana dia miorina amin'ny mascotte gidro roa, izay nosoratana voalohany ho sary pensily ary avy eo novolavolaina tamin'ny fandrindrana rindrambaiko nomerika. Nofidina ny gidro satria mifandray amin'ny voankazo ao amin'ny kolontsaina sinoa, izay isehoan'izy ireo koa ho famantarana ny fahendrena sy ny herim-po. Ny mascotte dia mandihy mandritra ny vanim-potoana efatra, ary miova arakaraka ny toe-tsaina ny voninkazo manodidina azy ireo. Ny loko dia manondro ny voninkazo, ny vanim-potoana ary ny natiora. Ny fanontana dia mampiasa fandotoana ultraviolet sy fanaovana stamping mafana. Ny tanjona dia ny fampisehoana ny kolontsaina Aziatika miaraka amin'ny fanajana ny fiainana voajanahary.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Pagoda Maha (Endri-tsarangam-panjakana), fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Pagoda Maha (Endri-tsarangam-panjakana). Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Pagoda Maha (Endri-tsarangam-panjakana) dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
Dimensions & Packaging: UV, hot stamping
Tags: Package design, totem, traditional culture, Asian design, fruits
Production Technology: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
Design Challenge: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
Research: Chinese symbol and totem research
Inspiration: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
Project Duration: this project finished in end of 2017 in Shenzhen China
Operation Flow: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
Patents: 1983ASIA
Team Members: Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
Image Credits: 1983ASIA