Yau Sik San Famolavolana Endri-marika by 1983Asia

Yau Sik San Famolavolana Endri-marika by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2020

Yau Sik San Famolavolana Endri-marika

by 1983Asia

Client: 1983Asia

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yau Sik San Famolavolana Endri-marika

Yau Sik San dia famolavolana endri-marika noforonina ho an'ny marika sakafo Guangdong cuisine. Ny maha-izy azy dia naorina manodidina ny Andriamanitry ny Sakafo, izay olona iray avy amin'ny finoana Sinoa fahiny mifandray amin'ny fitafiana, sakafo, vintana ary faharetan'aina. Ny sora-tanana Sinoa dia ampiasaina ho an'ny anaran'ny marika mba hanehoana ny toetra manokan'ny faritra Guangdong. Ny fitambaran'ny loko nentim-paharazana dia manohana ny endrika hita maso. Ny fonosana dia novokarina tamin'ny fanontam-pirinty manokana, UV, fanjaitra, fanontam-pirinty reactive ary fikapohana mafana. Ny tanjona dia ny hampiseho ny kalitaon'ny sakafo amin'ny alalan'ny tantara ara-kolontsaina.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Yau Sik San Famolavolana Endri-marika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Yau Sik San Famolavolana Endri-marika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Yau Sik San Famolavolana Endri-marika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Dimensions & Packaging: Specialty paper printing, UV, embroidery, reactive printing and hot stamping
Tags: Package design, food, traditional culture, Asian design
Production Technology: 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
Design Challenge: God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
Research: Chinese traditional culture
Inspiration: Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
Project Duration: When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
Operation Flow: This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
Patents: 1983ASIA
Team Members: Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu
Image Credits: 1983ASIA