Yagumitan Fonosana Tantely by Jiabo Lu and Kun Luo

Yagumitan Fonosana Tantely by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2020

Yagumitan Fonosana Tantely

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award Volafotsy Winner in Fonosana Category

25,194

Verified Award Winner

Verify Award Status for #87663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yagumitan Fonosana Tantely

Yagumitan dia famolavolana fonosana ho an'ny tantely dia avo lenta. Ny anaran'ny vokatra dia manondro ilay mpitady tantely ao anaty lohasaha. Ny tavoahangy fitaratra dia noforonina misy tarehy voajoro toy ny diamondra izay maneho ny hatsaram-bidy sy ny kalitaon'ny tantely. Ny fitaratra misy loko dia ampiasaina hampiseho ny loko sy ny endriky ny tantely ao anatiny. Ny boaty ivelany dia noforonina toy ny lohasaha miovaova, ary ny elanelana eo anelanelan'ny lohasaha dia maka ny endriky ny kompà mba hanoro ny fitadiavana. Ny tsipika manaraka ny bontolo sy ny tapaky ny tendrombohitra dia maneho ireo hantsana izay anangonana ny tantely dia.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Yagumitan Fonosana Tantely, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Yagumitan Fonosana Tantely. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Yagumitan Fonosana Tantely dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.
Dimensions & Packaging: Width 360mm x Depth 140mm x Height 80mm
Tags: honey, package, food, beverage, Graphics, illustration
Production Technology: Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.
Design Challenge: There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.
Research: Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.
Inspiration: Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".
Project Duration: The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.
Team Members: Designer：Jiabo Lu
Creative Director：Kun Luo
Image Credits: Designer Jiabo Lu, Yagumitan, 2017