MAU Vegas 2019 Hetsika by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Dokambarotra, Varotra ary Fifandraisana Competition Category.

VyDokambarotra· 2020

MAU Vegas 2019 Hetsika

by Shreya Gulati

Client: Houndstooth

A' Design Award Vy Winner in Dokambarotra Category

12,806

Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Hetsika

Fitaovana finday tsy voafidy na MAU Vegas no hetsika fampiharana finday manerantany. Manintona ireo marika lehibe indrindra avy amin'ny Silicon Valley ao anatin'izany ny Spotify, Tinder, Lyft, Bumble ary MailChimp mba hanome anarana vitsivitsy vitsivitsy. Houndstooth dia nomena ny andraikitry ny fikaonan-doha, ny famolavolana sy ny fanatanterahana ny endrika fahitana rehetra sy ny fisian'ny nomerika mandritra ny taona 2019. Raha niezaka nanosika ny fetra tao amin'ny tontolon'ny teknolojia ny hetsika dia namolavola rafitra iray izay afaka misolo tena azy amin'ny alàlan'ny sary an-tsaina sy hanala ny mpihaino. ho an'ny traikefa feno.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana MAU Vegas 2019 Hetsika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana MAU Vegas 2019 Hetsika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana MAU Vegas 2019 Hetsika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap