Light - Discovering Umbria Karazana Typographic Ny Boky Typographic nataon'i Paul Robb

Ny endrika Light - Discovering Umbria Karazana Typographic Ny Boky Typographic nataon'i Paul Robb dia mpandresy sarobidy amin'ny 2020 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Pirinty sy Haino Aman-jery Navoaka.

VarahinaPirinty· 2020

Light - Discovering Umbria Karazana Typographic Ny Boky Typographic

nataon'i Paul Robb

Mpanjifa: Salt & Pepper

Mpandresy A' Design Award Varahina amin'ny Sokajy Pirinty

24,545

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #88176

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Light - Discovering Umbria Karazana Typographic Ny Boky Typographic

Taorian'ny horohorontany nahatsiravina tamin'ny taona 2016, nitaky ny hamerenana indray ny serasera ny Faritra Umbria any Italia. Ity katalaogy ity dia ny fitsangatsanganana mampiseho ny harena ara-kolontsain'ireo faritra tsy fantatra. Ny takelaka fanondroana fizarana tsirairay dia narafitra nifantohany tamin'ny fampitana ireo fitantarana tantara. Na dia matetika ny dian'ny sary momba ny hazavana sy ny kolontsaina tsy hita maso, ny ampahany ara-nofo ao amin'ny katalaogy dia nokarakaraina mba handanjalanja ny tantara ara-pahitana.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Light - Discovering Umbria Karazana Typographic Ny Boky Typographic, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Light - Discovering Umbria Karazana Typographic Ny Boky Typographic. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Light - Discovering Umbria Karazana Typographic Ny Boky Typographic dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Refy & Fonosana: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Marika: Type/Font Design, Identity design, Catalog, Photography, Typography
Teknolojia Famokarana: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Fanamby Endrika: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Fikarohana: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Aingam-panahy: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Faharetan'ny Tetikasa: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Fizotr'asa: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Mpikambana ao amin'ny Ekipa: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Loharanon-tsary: Photography copyright, Paul Robb & Marco Giugliarelli