Mi Sports Bluetooth Headset Mini Fonosana Headset by Xiaomi

Mi Sports Bluetooth Headset Mini Fonosana Headset by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2020

Mi Sports Bluetooth Headset Mini Fonosana Headset

by Xiaomi

Client: Xiaomi

A' Design Award Vy Winner in Fonosana Category

14,642

Verified Award Winner

Verify Award Status for #89167

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Sports Bluetooth Headset Mini Fonosana Headset

Mi Sports Bluetooth Headset Mini dia fonosana noforonina ho an'ny headset Bluetooth fanaovana fanatanjahantena. Ny sisin'alohan'ny fonosana dia mampiseho ihany ny sombin-tsofina roa sy ny mpanara-maso, fa ny kordina kosa dia miafina. Misy tray PET ao anatiny izay mihazona ny headset eo amin'ny toerany, ary rakotra taratasy no mamorona ny fonosana ivelany. Rehefa jerena avy lavitra, ny sombin-tsofina roa dia toy ny maso, ary ny mpanara-maso dia toy ny vava. Ny loko fanampiny sy ny antsipiriany voapriny dia mamadika ny fonosana tsirairay ho endrika emoji manana fihetseham-po samihafa. Ny tanjon'ity famolavolana ity dia ny hisarika ny mpividy tanora amin'ny vidin'ny famokarana ambany.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Mi Sports Bluetooth Headset Mini Fonosana Headset, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Mi Sports Bluetooth Headset Mini Fonosana Headset. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Mi Sports Bluetooth Headset Mini Fonosana Headset dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimensions & Packaging: dimension height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, emoji, packaging, colorful
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge