Beautiful Life Fonosana Kaboti Naftalina nataon'i Pica Packaging Design Lab

Ny endrika Beautiful Life Fonosana Kaboti Naftalina nataon'i Pica Packaging Design Lab dia mpandresy sarobidy amin'ny 2020 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2020

Beautiful Life Fonosana Kaboti Naftalina

nataon'i Pica Packaging Design Lab

Mpanjifa: Beijing Lvsan Chemistry Co.Ltd.

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

10,060

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #89378

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Beautiful Life Fonosana Kaboti Naftalina

Beautiful Life dia famolavolana fonosana ho an'ny kaboti naftalina amidy any Shina. Voafehy tsara ny fonosan'ny kaboti naftalina, ka mifanahaka ny ankamaroan'ny vokatra amidy eny an-tsena. Beautiful Life dia mampiasa marika an-tsoratra kaligrafika, voninkazo pesika ary sary nalaina avy amin'ny hosodoko taloha Shinoa. Ny varavarankely fisokafana dia manana ny endriky ny manavy, izay marika nentim-paharazana mampiseho fitahiana. Ny boaty vy dia painty amin'ny loko valo, ary ny boaty taratasy dia voasoratra sy voapetaka volamena. Ny boaty vy dia manidy tsara ny fofona ary azo tehirizina sy ampiasaina indray. Ny sarony anaty miafina dia mahatonga ny fonosana ho sarotra sokafan'ny ankizy.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Beautiful Life Fonosana Kaboti Naftalina, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Beautiful Life Fonosana Kaboti Naftalina. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Beautiful Life Fonosana Kaboti Naftalina dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Refy & Fonosana: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Marika: Packaging, China, Culture, Daily chemicals, Household, Mothball
Teknolojia Famokarana: 8-color tinplate printing
Carving on paper
Gilding over paper
Fanamby Endrika: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Fikarohana: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Aingam-panahy: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Faharetan'ny Tetikasa: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Fizotr'asa: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Mpikambana ao amin'ny Ekipa: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Loharanon-tsary: Shuwei Qi and Rijiang Wang, 2019.