Macau Light Festival 2018 TVC Doka amin'ny fahitalavitra by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Sarimihetsika, Lahatsary ary Horonantsary Competition Category.
VolafotsySarimihetsika· 2020
Macau Light Festival 2018 TVC Doka amin'ny fahitalavitra
Client: Mirage Visuals
A' Design Award Volafotsy Winner in Sarimihetsika Category
Verified Award Winner
Verify Award Status for #89403The Design
About Macau Light Festival 2018 TVC Doka amin'ny fahitalavitra
Ny Macau Light Festival 2018 TVC dia doka amin'ny fahitalavitra noforonina hampiroboroboana ny fetibe hazavana iray any an-tanàna. Aseho ho toy ny lalantsara mamakivaky ny fotoana io doka io. Misy fijery amin'ny endrika olona voalohany mitarika ny mpijery mamakivaky ireo fametrahana hazavana, ny fanoharana sary telo dimensionan-toerana ary ireo lalao mifanakalo hevitra. Aseho ho toy ny zavakanto fametrahana ao anatin'ny sary mihetsika ny singa avy amin'ny fisakafoana, ny maritrano, ny kolontsaina ary ny fahaizana mamorona eo an-toerana. Nokasaina tao amin'ny storyboard avokoa ny sary rehetra ary notsapaina ho hetsika demo tao amin'ny rindrambaiko telo dimensiona alohan'ny nakana ny sary. Nakambana ny sary velona, ny vokatra hita maso ary ny sary mihetsika.
The Recognition
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Macau Light Festival 2018 TVC Doka amin'ny fahitalavitra, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Macau Light Festival 2018 TVC Doka amin'ny fahitalavitra. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Macau Light Festival 2018 TVC Doka amin'ny fahitalavitra dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Project Duration
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019
- Team Members
- Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang - Image Credits
- MIRAGE VISUALS All right reserved.
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