Lidu Sorghum Baijiu Fonctionna Fototra: Fonosana Divay Mafy by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Fonosana Competition Category.
VyFonosana· 2020
Lidu Sorghum Baijiu Fonctionna Fototra: Fonosana Divay Mafy
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award Vy Winner in Fonosana Category
Verified Award Winner
Verify Award Status for #89771The Design
About Lidu Sorghum Baijiu Fonctionna Fototra: Fonosana Divay Mafy
Soratra Boky: Ny Lidu Sorghum Baijiu dia endri-pamolavolana fonosana ho an'ny divay mafy sorghum Sinoa iray. Ny tavoahangy dia vita amin'ny fitaratra crystal borosy loko maitso, ary ny tapakila amin'ny tavoahangy sy ny tapakila amin'ny vozony dia mampiasa taratasy manokana natao ho toy ny efa ela. Ny sarony dia fitambaran'ny metaly sy plastika, fa ny boaty ivelany kosa dia vita amin'ny taratasy manokana mainty misy endri-javatra volamena sy mainty. Ny refin'ny fonosana dia 70 mm ny halavany, 70 mm ny sakany ary 260 mm ny hahavony. Ny endriny dia mifototra amin'ny tavoahangy tany am-boalohany ary manaraka ny fomba fanao maoderina sy tsotra. Ny fampiasana fitaovana tsotsotra kokoa dia mampihena ny fandanianana ary mifanaraka amin'ny tian'ny mpanjifa tanora.
The Recognition
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Lidu Sorghum Baijiu Fonctionna Fototra: Fonosana Divay Mafy, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Lidu Sorghum Baijiu Fonctionna Fototra: Fonosana Divay Mafy. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Lidu Sorghum Baijiu Fonctionna Fototra: Fonosana Divay Mafy dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
- Dimensions & Packaging
- The packaging size is 70mm in length, 70mm in width and 260mm.
- Tags
- Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
- Production Technology
- The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
- Design Challenge
- It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
- Research
- In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
- Inspiration
- The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
- Project Duration
- The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
- Operation Flow
- This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018
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