Camel Robot Sary Kanto Nomerika by Edu Torres

Camel Robot Sary Kanto Nomerika by Edu Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Volamena in Grafika Solosaina, Famolavolana 3D, Fifehezana ary Fanodinana Sary Competition Category.

VolamenaGrafika Solosaina· 2020

Camel Robot Sary Kanto Nomerika

by Edu Torres

Client: Camel

A' Design Award Volamena Winner in Grafika Solosaina Category

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Colors

The Design

About Camel Robot Sary Kanto Nomerika

Ny Camel Robot dia sary kanto nomerika izay mandika amin'ny fomba vaovao ny marika famantarana iray ho biby robô. Ny sary dia namboarina ho modely telo refy ary novokarina tamin'ny fahitsiana avo ho an'ny fanontana sy ho an'ny fampirantiana any amin'ny toeram-pampisehoana sy toeram-piasana. Nalaina avy amin'ny milina indostrialy, ny robôtika ary ny tantara foronina siantifika ny fanovozan-kevitra. Misokatra ny ampahany amin'ny vatana, ka mbola hita ny tariby anatiny sy ny loharanon'angovo. Ny loko manga tsy miangatra sy maizina dia mitazona ny fifantohana amin'ny endrika lehibe indrindra. Ny haavon'ny antsipiriany dia voalanjalanja mba hijanona ho azo inoana sy mora vakiana.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Camel Robot Sary Kanto Nomerika, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Camel Robot Sary Kanto Nomerika izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Camel Robot Sary Kanto Nomerika dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.