DIY Spice Blends by Chef Heidi Ny by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Ny by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Dokambarotra, Varotra ary Fifandraisana Competition Category.

VolafotsyDokambarotra· 2020

DIY Spice Blends by Chef Heidi Ny

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award Volafotsy Winner in Dokambarotra Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Ny

Notileverin'ny Unilever Food Solutions izay mpanafika Chef Heidi Heckmann (Chef Customer Chef, Cape Town) amin'ny famoronana resa-by Spice Blends 11 tsy manam-paharoa amin'ny fampiasana Robertsons Spice Range. Ao anatin'ny fanentanana "Ny dianay, ny fahitanao" ny hevitra dia ny hamorona sary sy ny famolavolana tokana hampiasa ireo akora ireo amin'ny fampielezana Facebook mahafinaritra. Isan-kerinandro ny Chef Heidi manokana Spice Blends dia navoaka ho toy ny Facebook Canvas Posts ao amin'ny media. Ny tsirairay amin'ireo toro-hevitra ireo dia azo alaina ho fampidinana iPad ao amin'ny tranokalan'ny UFS.com.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana DIY Spice Blends by Chef Heidi Ny, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana DIY Spice Blends by Chef Heidi Ny. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana DIY Spice Blends by Chef Heidi Ny dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew