Borboleta Rafitra Marika nataon'i Juan Eugenio Mallo Camera

Ny endrika Borboleta Rafitra Marika nataon'i Juan Eugenio Mallo Camera dia mpandresy sarobidy amin'ny 2020 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2020

Borboleta Rafitra Marika

nataon'i Juan Eugenio Mallo Camera

Mpanjifa: Balko Argentina S.a

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

47,958

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #91454

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Borboleta Rafitra Marika

Borboleta dia rafitra marika noforonina ho an'ny tambajotra fitobiam-pisolika roa izay an'ny vondrona tompony iray any Brezila. Dislub no miasa any avaratra atsinanana ary Equador no miasa any avaratra, ary samy mitazona ny anarany manokana ny tambajotra roa. Misy marika iraisana miendrika lolo mampifandray ny marika roa. Ny lolo dia manondro fiovana sy fanavaozana, ary ny tarehiny ihany koa dia mampahatsiahy ny bikan'ny faritanin'i Brezila. Loko telo no ampiasaina, iray ho an'ny orinasa tsirairay ary loko fahatelo ho an'ny fiombonan'izy ireo. Ny logo dia naorina amin'ny fandaharana miorina amin'ny modely (module-based grid).

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Borboleta Rafitra Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Borboleta Rafitra Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Borboleta Rafitra Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Refy & Fonosana: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Marika: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Teknolojia Famokarana: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Fanamby Endrika: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Fikarohana: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Aingam-panahy: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Faharetan'ny Tetikasa: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Fizotr'asa: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Mpikambana ao amin'ny Ekipa: Juan Eugenio Mallo Camera
Diego Adrián Beas