Wiseman Beer Fonon'ny Labiera by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.
VolafotsyFonosana· 2020
Wiseman Beer Fonon'ny Labiera
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award Volafotsy Winner in Fonosana Category
Verified Award Winner
Verify Award Status for #91422The Design
About Wiseman Beer Fonon'ny Labiera
Ny Wiseman Beer dia famolavolana fonosana ho an'ny labiera an-tavoahangy natao ho an'ny mpanjifa tanora any Shina. Vita amin'ny vera sy plastika ny tavoahangy, vita amin'ny metaly ny fanaronana, ary vita amin'ny taratasy ny marika. Misy sary mena sy fotsy be dia be ampiharina mivantana amin'ny tavoahangy, ary faritra mena lehibe no maneho hery sy fitiavana. Ny fonosana dia 230 milimetatra ny sakany, 60 milimetatra ny halaliny ary 60 milimetatra ny haavony. Ny tanjona dia ny hanome endrika maoderina ny fonosan'ny labiera izay mifanaraka amin'ny toetra malalaka sy mahafinaritry ny tanora.
The Recognition
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Wiseman Beer Fonon'ny Labiera, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Wiseman Beer Fonon'ny Labiera. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Wiseman Beer Fonon'ny Labiera dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
- Dimensions & Packaging
- The packaging size is 230mm in width, 60mm in depth and 60mm in height.
- Tags
- Wasa, Beer, Wiseman, Art, Red
- Production Technology
- The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
- Design Challenge
- The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
- Research
- The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
- Inspiration
- Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
- Project Duration
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Operation Flow
- The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
- Team Members
- Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019
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