Seotun Saram Maha-zava-dehibe momba ny orinasa by Yangji Kim

Seotun Saram Maha-zava-dehibe momba ny orinasa by Yangji Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2020

Seotun Saram Maha-zava-dehibe momba ny orinasa

by Yangji Kim

Client: Seotun Saram

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Seotun Saram Maha-zava-dehibe momba ny orinasa

Ny Seotun Saram dia maha-zava-dehibe momba ny orinasa ho an'ny tolotra manakambana ny olona mitady fanampiana amin'ny mpanolotsaina matihanina. Ny anarana dia manondro olona mbola tsy mahay, ary ny teny filamatra dia milaza fa ny rehetra dia manomboka amin'ny fomba tsy dia mahay. Angano iray no mamaritra ny fizotran'ny fanolorana torohevitra ho an'ny olona mbola tsy mahazatra amin'izany. Ny tantara dia misy olona roa: Seotun, mpanontany mirenireny, ary Gobukki, mpanolotsaina miadana saingy azo antoka. Ny endriky ny taratasy mafana, ny volon-tany navy manetsika fo an'ny lanitra alina, ary ny sary voasokitra tanana no mamorona ny rafitra fahitana. Ny tanjona dia ny hanehoana ny fanolorana torohevitra ho zavatra tsotra, mafana ary azo antoka.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Seotun Saram Maha-zava-dehibe momba ny orinasa, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Seotun Saram Maha-zava-dehibe momba ny orinasa. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Seotun Saram Maha-zava-dehibe momba ny orinasa dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim