Sincha-Man Maha-Zava-dehibe momba ny Fahaizana by Donggyun Kang

Sincha-Man Maha-Zava-dehibe momba ny Fahaizana by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2020

Sincha-Man Maha-Zava-dehibe momba ny Fahaizana

by Donggyun Kang

Client: Sinchaman

A' Design Award Varahina Winner in Grafika Category

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Colors

The Design

About Sincha-Man Maha-Zava-dehibe momba ny Fahaizana

Ny Sincha-Man dia fandaharana maha-izy azy ho an'ny orinasa noforonina ho an'ny tolotra fanofana sy fampanofana fiara kely. Ny maha-izy azy dia miorina manodidina ny toetran'ny "hero" iray, satria ny "hero" dia fantatry ny besinimaro amin'ny alalan'ny mariky ny tenany. Ny sary, kisary kely (icons), marika ary endri-tsoratra (typography) nosoratana tamin'ny tsipika manga mangatsiaka dia maneho fahamarinana, fahatokisana ary hafainganam-pandeha. Endrika mariky ny "halo" an'ny hero iray no manohana io lohahevitra io. Ireo singa ireo dia ampiharina tsy tapaka amin'ny fitaovana an-tserasera sy ivelan'ny tserasera. Ny tanjon'ny maha-izy azy dia ny hanome ny marika vaovao fankasitrahana matanjaka sy fahazoana fahitana tsara amin'ity tsena feno mpifaninana ity.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Sincha-Man Maha-Zava-dehibe momba ny Fahaizana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Sincha-Man Maha-Zava-dehibe momba ny Fahaizana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Sincha-Man Maha-Zava-dehibe momba ny Fahaizana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Dimensions & Packaging: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Tags: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Production Technology: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Design Challenge: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Research: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Inspiration: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim