Yo,verde Ny Menaka Oliva nataon'i Antonio Cuenca

Ny endrika Yo,verde Ny Menaka Oliva nataon'i Antonio Cuenca dia mpandresy sarobidy amin'ny 2020 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2020

Yo,verde Ny Menaka Oliva

nataon'i Antonio Cuenca

Mpanjifa: Yo, Verde

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #91926

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Yo,verde Ny Menaka Oliva

Fanatanjahan-tena ho an'ny famoronana io aingam-panahy avy amin'ny lovia siramamy mahazatra. Ny anarana dia ny insignia ny vokatra izay manamarina ny loko maintso amin'ny menaka ao anatiny. Eo anoloana, ny marika dia namboarina avy amin'ny lakroa tamin'ny alàlan'ny fiantsoana azy. Ny famolavolana mahonon-tena sy tsy misy dikany izay mampiasa hafatra mifandraika amin'ny fahasalamana sy ny atiny.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Yo,verde Ny Menaka Oliva, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Yo,verde Ny Menaka Oliva. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Yo,verde Ny Menaka Oliva dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Refy & Fonosana: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Marika: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Teknolojia Famokarana: Glass. This bottle is painted in white, and printed in two colours.
Fanamby Endrika: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Aingam-panahy: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Faharetan'ny Tetikasa: The project started in November 2016 and finished in February 2017 in Úbeda.
Fizotr'asa: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Loharanon-tsary: Fotógrafo: Balta fotografo