Love&wash Fonosana by Alexander Cherkasov

Love&wash Fonosana by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2020

Love&wash Fonosana

by Alexander Cherkasov

Client: Love&wash

A' Design Award Volafotsy Winner in Fonosana Category

26,691

Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Fonosana

Love&wash dia famolavolana fonosana ho an'ny karazana vokatra fanasan-damba, anisan'izany ny vovoka fanasan-damba, ny jely fanasan-damba, ny kapsily ary ny mpanala pentina. Ny hevitra fototra dia maneho fikarakarana amin'ny alalan'ny fanoharana tsotra momba ny akanjo mifamihina. Eo amin'ny takelaka mampiseho ny vovoka ho an'ny lamba misy loko, misy T-shirt volomboasary sy lobaka denim mifamihina. Ny litera ao amin'ny logo dia mifanindry mba hamerina indray io hevitra io ihany. Ny loko fototra dia manavaka ny vokatra, raha ny litera manga kosa dia manondro fahadiovana sy fahatsaran'ny fihavaozana. Ny fonosana dia vita amin'ny karatôna sy plastika, ary efa misy drafitra hampiasa fitaovana azo lo.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Love&wash Fonosana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Love&wash Fonosana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Love&wash Fonosana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin