Nudus Sakafo Hanina by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award Volamena in Famolavolana Fonosana Competition Category.

VolamenaFonosana· 2020

Nudus Sakafo Hanina

by Angela Spindler

Client: Depot Creative

A' Design Award Volamena Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #92526

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Colors

The Design

About Nudus Sakafo Hanina

Ny fonosana ho an'ny orinasa vao manomboka dia mampiseho ireo poti-boankazo sy anana ara-pahasalamana miboridana filozofia tsara sy vazivazy mahafinaritra. Ny maha-samihafa azy ireo dia vita avy amin'ny voankazo sy legioma, maina amin'ny rivotra, tsy misy ampiana na inona na inona - noho izany ny & #039 ;miboridana& #039; hevitra. Na dia safidy feno fahasahiana sy tsy mahazatra aza ny mainty ho an'ny tsenan'ny tsindrin-tsakafo mahasalama, ny masoivoho dia nisafidy ity mba hampisehoana ny fahavitrihan'ny vokatra ary hanome azy horakoraka fanampiny. Ny sary dia maka ny vokatra alohan'ny sy aorian'ny fanamainana amin'ny rivotra izay mampiseho fa ny voankazo dia tsara araka ny tian'ny natiora.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Nudus Sakafo Hanina, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Nudus Sakafo Hanina izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Nudus Sakafo Hanina dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis