Tea and Pastry Fonosana Fanomezana by Weiquan Long

Tea and Pastry Fonosana Fanomezana by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2020

Tea and Pastry Fonosana Fanomezana

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #93966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Pastry Fonosana Fanomezana

Tea and Pastry dia fitambaram-ponosana fanomezana noforonina ho an'ny Fetin'ny Fahatratrarambolana Antenatenan'ny Fararano. Ny fitambarana dia mitondra boaty roa ao anaty fonosana iray, misy dite mainty sy mofomamy karazana Su. Ny endriky ny sarina ivelany dia tsotra sy mora hita. Ranomainty sary hoso-doko iray no maneho tendrombohitr'ny dite, ary tsipika madinika no manoritra ny mofomamy. Ny vokatry ny fanindriana sy ny ranomainty dia manampy toetra kanto. Ny fonosana dia vita amin'ny taratasy kraft. Ny famolavolana dia manondro ny fomban-drazana fitehirizana dite anaty vilany tanimanga, izay maneho ny fifankatiavana maharitra eo amin'ny olona. Ny tanjona dia ny hampita fisakaizana amin'ny alalan'ny fanomezana tsotra.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Tea and Pastry Fonosana Fanomezana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Tea and Pastry Fonosana Fanomezana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Tea and Pastry Fonosana Fanomezana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017