Volamena Tranonkala · 2020
Macy’s Website Tranokala Fivarotana An-tserasera
- A' Design Award Volamena 2020 in Tranonkala
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Tranokala Fivarotana An-tserasera
Ny tranokalan'ny Macy's dia sehatra fivarotana an-tserasera ahafahan'ny mpanjifa mividy ny entana samihafa amidin'ny Macy's amin'ny Internet. Novaina tanteraka ny endriky ny tranokala tamin'ny taona 2019 ho valin'ny hevitra avy amin'ny mpanjifa, ka niafara tamin'ny endrika madio, tsotra ary voataonan'ny lamaody. Ny fandaminana ny pejy dia nifototra tamin'ny haino aman-jery momba ny lamaody sy ny vokatra ara-teknolojia ho an'ny mpanjifa, ary mikendry ny hampiavaka ny Macy's amin'ireo mpivarotra mpifaninana aminy. Nampiasaina ny teknolojian'ny tranokala mifanaraka amin'ny fitaovana maoderina, ka azo jerena amin'ny solosaina finday, takelaka ary telefaonina finday ny tranokala. Ny fikarohana momba ny traikefan'ny mpampiasa no nitarika ny fanavaozana, anisan'izany ny fanadihadiana, ny resadresaka ary ny fitsapana ny fahamoran'ny fampiasana.
About the A' Design Award Volamena
Nandresy ny A' Design Award Volamena ny famolavolana Macy’s Website Tranokala Fivarotana An-tserasera, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Macy’s Website Tranokala Fivarotana An-tserasera izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Macy’s Website Tranokala Fivarotana An-tserasera dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
