Macy’s App Redesign Primary Function: Rindrambaiko fividianana an-tsehatra finday by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: Rindrambaiko fividianana an-tsehatra finday by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Teknolojia Finday, Fampiharana ary Rindrambaiko Competition Category.

VolafotsyFinday· 2020

Macy’s App Redesign Primary Function: Rindrambaiko fividianana an-tsehatra finday

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Volafotsy Winner in Finday Category

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Colors

The Design

About Macy’s App Redesign Primary Function: Rindrambaiko fividianana an-tsehatra finday

Macy's App dia rindrambaiko fividianana an-tsehatra finday izay noravaina indray tamin'ny 2019 ho an'ny fitaovana Android sy iOS. Ny fampiharana dia mamela ny mpanjifa hijery sy hividy vokatra momba ny lamaody, ny hatsaran-tarehy ary ny fitaovan-trano avy amin'ny finday na takelaka. Madio sy tsotra ny fandaharana, ary maka tsindrona hita maso avy amin'ny fampahalalam-baovao momba ny lamaody sy ny vokatra ara-teknolojia ho an'ny mpanjifa. Ny fitaovana miorina amin'ny fakan-tsary dia manohana ny scan sy fandoavam-bola, ary ny endri-javatra augmented reality dia mamela ny mpanjifa hijery mialoha ny vokatra alohan'ny hividianana azy. Ny fanavaozana dia niorina tamin'ny fikarohana lalina momba ny mpampiasa sy tamin'ny hevitry ny mpanjifa, ary nitombo ny fandraisan'anjaran'ny mpampiasa taorian'ny nandefasana azy.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Macy’s App Redesign Primary Function: Rindrambaiko fividianana an-tsehatra finday, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Macy’s App Redesign Primary Function: Rindrambaiko fividianana an-tsehatra finday. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Macy’s App Redesign Primary Function: Rindrambaiko fividianana an-tsehatra finday dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.