Macy’s Website Primary Function: Interface Tranonkala by Willy Lai and Dave Torres

Macy’s Website Primary Function: Interface Tranonkala by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Serasera, Fifandraisana ary Traikefan'ny Mpampiasa Competition Category.

VolafotsySerasera· 2020

Macy’s Website Primary Function: Interface Tranonkala

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Volafotsy Winner in Serasera Category

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Verified Award Winner

Verify Award Status for #94023

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Colors

The Design

About Macy’s Website Primary Function: Interface Tranonkala

Ny Tranonkala Macy's dia interface fivarotana an-tserasera izay mamela ny mpanjifa hijery sy hividy ireo vokatra atolotr'i Macy's. Nohavaozina ny endriky ny tranonkala mba hamaliana ny hevitry ny mpanjifa, ka niteraka fandaminana madio sy tsotra izay nakana aingam-panahy avy amin'ny haino aman-jery amin'ny lamaody sy ny vokatra ara-teknolojia ho an'ny mpanjifa. Ny teknolojia web mihetsika dia mamela fidirana amin'ny alalan'ny solosaina finday, takelaka ary telefaona finday. Fikarohana lalina no nitarika ny asa, anisan'izany ny fanadihadiana ny mpampiasa, ny resadresaka, ny fitsapana A/B ary ny fitsapana ny fahafahana ampiasaina. Ny rafitra tsotra kokoa dia manamora ny dingan'ny fividianana ary nampitombo ny fandraisan'anjaran'ny mpampiasa.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Macy’s Website Primary Function: Interface Tranonkala, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Macy’s Website Primary Function: Interface Tranonkala. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Macy’s Website Primary Function: Interface Tranonkala dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.