Avgoulakia Fitaovam-barotra nataon'i Antonia Skaraki

Ny endrika Avgoulakia Fitaovam-barotra nataon'i Antonia Skaraki dia mpandresy sarobidy amin'ny 2021 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2021

Avgoulakia Fitaovam-barotra

nataon'i Antonia Skaraki

Mpanjifa: Zouras Farm

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

15,316

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #94660

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Avgoulakia Fitaovam-barotra

Iza no tonga voalohany: ny akoho sa ny atody? Izany no fanontaniana voalohany tokony hovaliana matetika, saingy tamin'ity tranga ity dia nisy fanontaniana hafa koa. Rehefa te hanandrana vokatra mahazatra amin'ny fomba tsy ampoizina sy hafa ianao, inona no ilaina? Eny, voalohany indrindra, fampisehoana tsy ampoizina izay afaka misongadina. Izany no tsy maintsy noforonina ho an'ny marika Avgoulakia, tamin'ny alalan'ny hevitra mamorona izay afaka mampita ny maha-tokana ny marika amin'ny fomba maoderina, hafa ary mahafinaritra.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Avgoulakia Fitaovam-barotra, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Avgoulakia Fitaovam-barotra. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Avgoulakia Fitaovam-barotra dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Refy & Fonosana: kit: paper, 479 x 1157 (mm)
Marika: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Teknolojia Famokarana: Paper. Environmentally friendly.
Fanamby Endrika: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Fikarohana: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Aingam-panahy: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Faharetan'ny Tetikasa: The project began in 2018 and finished in 2019 in Athens, Greece.
Fizotr'asa: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Mpikambana ao amin'ny Ekipa: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Loharanon-tsary: A.S. Advertising, 2019