Masstone Famolavolana anaty trano ho an'ny mpivarotra lamba (Fashion Boutique) by SpActrum

Masstone Famolavolana anaty trano ho an'ny mpivarotra lamba (Fashion Boutique) by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VarahinaAnatiny· 2021

Masstone Famolavolana anaty trano ho an'ny mpivarotra lamba (Fashion Boutique)

by SpActrum

Client: SpActrum

A' Design Award Varahina Winner in Anatiny Category

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The Design

About Masstone Famolavolana anaty trano ho an'ny mpivarotra lamba (Fashion Boutique)

Masstone dia famolavolana anaty trano ho an'ny mpivarotra lamba any Taiyuan, Shina. Ny toeram-pivarotana dia manana velaran-tany 520 metatra kajy, mizara rihana roa, ary voalamina ho toy ny zaridaina anaty. Kisolasola malemy sady lehibe no mitondra mankany amin'ny fidirana, ary lalana milentika (ramp) no mampitohy izany amin'ny sehatra ambony. Tohatra fohy telo koa no manampy lalana hafa. Ireo ramp, sehatra ary tohatra dia manohana ny fampisehoana mode (runway shows), ny fanandramana fitafiana, ny varotra ary ny fitsaharana. Ny akora ampiasaina dia misy takelaka aliminioma anodized, GRG, terrazzo, ary rafitra vy. Rindrina maitso izay ampandroina ho azy dia manalefaka ny endrika geometrika. Navela hiseho ho an-tavan-tany ny rafitra simenitra.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Masstone Famolavolana anaty trano ho an'ny mpivarotra lamba (Fashion Boutique), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Masstone Famolavolana anaty trano ho an'ny mpivarotra lamba (Fashion Boutique). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Masstone Famolavolana anaty trano ho an'ny mpivarotra lamba (Fashion Boutique) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan