Yulai Fang Fanatsarana ny atin'ny Trano Fisakafoanana by Yue Jiang

Yulai Fang Fanatsarana ny atin'ny Trano Fisakafoanana by Yue Jiang is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VarahinaAnatiny· 2020

Yulai Fang Fanatsarana ny atin'ny Trano Fisakafoanana

by Yue Jiang

Client: MET Creative Brand

A' Design Award Varahina Winner in Anatiny Category

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Verified Award Winner

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Colors

The Design

About Yulai Fang Fanatsarana ny atin'ny Trano Fisakafoanana

Yulai Fang dia fanatsarana atin-trano fisakafoanana mirefy 215 metatra toradroa ao anatin'ny fivarotana lehibe be mpivarotra. Ny drafitra dia mampifandray sy mifampiova endrika jeometrika mba hamorona lafiny miendrika iray miray. Ny terrazzo sy ny vy tsy misy harafesina mitovy amin'ny fitaratra dia mampisaraka ny faritra anaty sy ny faritra ivelany. Ny fidirana dia mitazona ny loko volomboasary sy mainty izay mampiavaka ny mari-pamantarana ("brand identity") ao. Fidirana somary misokatra iray no mamela ny mazava sy ny fahitana hiampita mora foana. Ny valindrihana mitaratra dia mampihena ny fahatsapana mavesatra eo amin'ireo faritra iva, sady mamorona taratra samihafa maro. Misy faritra latabatra lava iray ary faritra latabatra efa-joro iray izay manompana vahiny samihafa.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Yulai Fang Fanatsarana ny atin'ny Trano Fisakafoanana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Yulai Fang Fanatsarana ny atin'ny Trano Fisakafoanana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Yulai Fang Fanatsarana ny atin'ny Trano Fisakafoanana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 215-square-meter restaurant project is located in a busy shopping mall with many shops. Through the connection and superposition of geometric shapes, designers use interesting thinking to transform it into a combination of facades. The ingenious intervention and application of terrazzo material and mirror stainless steel make a good division of indoor and outdoor space.
Dimensions & Packaging: The project covers a total of 215 square meters. The whole space shows its own personality in the blending of fashion and art.
Tags: Interior, Restaurant, Modern, Fish Boyfriend, Bubble Gallery, Fashion, Enthusiastic, Immersive, Young
Production Technology: Entering the store, the bright color layout, as well as the combination of rigid and soft materials, gives people a fresh sensory experience. The integration of curve and straight line enhances the sense of space and creates the visual sense of fashion and simplicity.
Design Challenge: The use of mirror smallpox reduces the sense of depression in the low overhead area, and its reflective effect also presents a colorful, diverse and dramatic visual effect for customers.
Research: With the increasingly strong demand for experiential consumption, people's pursuit of restaurants is no longer limited to simple taste and temptation, but more yearning for the brand culture and the spiritual space constructed by its extension. The semi-open door head design not only satisfies the free circulation of light and view, but also makes the facade of the whole restaurant form a more simple and prominent expression.
Inspiration: As the image display of this brand's flagship store, the entrance retains the orange and black color matching of the main vision, bringing fashionable and enthusiastic tone to the whole space. The designer tries his best to create the IP image of "Fish Boyfriend". While enhancing brand recognition and penetration, it provides a totally immersive theme park dining experience, which easily captures the hearts of young female customers.
Project Duration: The project started in April 2019 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The long table area and the square table area complement each other, which not only enriches the spatial level, but also meets the needs of different consumer groups. Simple tone collocation and exquisite detail pursuit reflect a delicate lifestyle, a avant-garde aesthetic concept, and a lively space atmosphere.
Patents: Copyrights belong to Yue Jiang, 2019.
Team Members: Yue Jiang
Ting Pan
Yanhong Li
Image Credits: Image #1: Photographer Yiwen Xu, Dining Area, 2019.
Image #2: Photographer Yiwen Xu, Dining Area 2, 2019.
Image #3: Photographer Yiwen Xu, Dining Area 3, 2019.
Image #4: Photographer Yiwen Xu, Dining Area 4, 2019.
Image #5: Photographer Yiwen Xu, Entrance, 2019.