Yum Rob Atin'ny Trano Fisakafoanana nataon'i Zhidong Du

Ny endrika Yum Rob Atin'ny Trano Fisakafoanana nataon'i Zhidong Du dia mpandresy sarobidy amin'ny 2020 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Habaka Anatiny ary Fampisehoana.

VolafotsyAnatiny· 2020

Yum Rob Atin'ny Trano Fisakafoanana

nataon'i Zhidong Du

Mpanjifa: MET Creative Brand

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Anatiny

32,497

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #95774

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Yum Rob Atin'ny Trano Fisakafoanana

Yum Rob dia trano fisakafoanana kanto (smart restaurant) misy lohahevitra manokana ao amin'ny tanànan'i Hengshui. Ny atiny dia mirefy 450 metatra toradroa ary manaraka endrika maoderina sy tsotra. Ny fidirana dia mampiasa faritra boribory nalaina avy amin'ny sarin'ny robot'ny marika, voafefy amin'ny fitaratra vy tsy mila (mirror stainless steel). Ny fitaratra amin'ny lafiny telo amin'ny lalantsara anatiny dia mamorona lalana mahatarika tanteraka (immersive). Ny tady jiro misy loko sy ny jiro fibre optika eo amin'ny valindrihana dia mamolavola ny toe-tsaina hita maso. Ny faritra fiandrasana dia misy toerana fipetrahana mitohitohy izay mitarika ny fihetsika sady mahazaka mpanjifa maro kokoa. Ny fanehoana sary manodidina (panoramic projection) dia mameno ny tontolon'ny fisakafoanana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Yum Rob Atin'ny Trano Fisakafoanana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Yum Rob Atin'ny Trano Fisakafoanana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Yum Rob Atin'ny Trano Fisakafoanana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Refy & Fonosana: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Marika: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Teknolojia Famokarana: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Fanamby Endrika: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Fikarohana: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Aingam-panahy: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Faharetan'ny Tetikasa: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Fizotr'asa: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Patanta: Copyrights belong to Zhidong Du, 2019.
Mpikambana ao amin'ny Ekipa: Zhidong Du
Ailing Xu
Loharanon-tsary: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.