Extra Time Cinema Primary Function: Sinema, Gadona kanto by XU Studio

Extra Time Cinema Primary Function: Sinema, Gadona kanto by XU Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VolafotsyAnatiny· 2020

Extra Time Cinema Primary Function: Sinema, Gadona kanto

by XU Studio

Client: XU Studio

A' Design Award Volafotsy Winner in Anatiny Category

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Verified Award Winner

Verify Award Status for #96785

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Extra Time Cinema Primary Function: Sinema, Gadona kanto

Extra Time Cinema dia sinema sy gadona miasa araka ny fangatahana, izay hita eo amin'ny gorodona ambanin'ny tany faharoa ao amin'ny foibe fivarotana iray any Shanghai. Ny ao anatiny dia mirefy 800 metatra toradroa. Misy bara mijoro eo afovoan'ny toerana semi-boribory izay manana radius 9 metatra, ka afaka miasa ho toy ny cafe io toerana io, salon fampianarana, kianja ho an'ny fampisehoana dihy ary toerana fanaovana fandefasana vokatra. Ny rindrina ivelany dia voafono amin'ny vy tsy mila fangatahana miendrika fitaratra voaforona, ary miova ny fitaratra rehefa mandalo ny olona. Misy tsatoka vy tsy mila fangatahana miolikolika mitazona tady jiro sy takelaka tara-masoandro plastika, izay mamirapiratra manga, maitso ary mena raozy.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Extra Time Cinema Primary Function: Sinema, Gadona kanto, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Extra Time Cinema Primary Function: Sinema, Gadona kanto. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Extra Time Cinema Primary Function: Sinema, Gadona kanto dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
Dimensions & Packaging: The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
Tags: Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
Production Technology: At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
Design Challenge: The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
Research: In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
Inspiration: Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
Project Duration: The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
Operation Flow: The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
Patents: Copyrights belong to XU Studio, 2019.
Team Members: Sabrina Xu
Chilcutt Xu
Ling Ding
C Luo
Jane Jiang
Mango He
Image Credits: Image #1: Photographer Peter Zhang, Cinema Entrance, 2019.
Image #2: Photographer Peter Zhang, Bar, 2019.
Image #3: Photographer Peter Zhang, Sitting Area, 2019.
Image #4: Photographer Peter Zhang, Gallery Entrance, 2019.
Image #5: Photographer Peter Zhang, Corridor, 2019.