Tongue-Bongue Ny Fonosana Vatomamy by Victoria Ax

Tongue-Bongue Ny Fonosana Vatomamy by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2020

Tongue-Bongue Ny Fonosana Vatomamy

by Victoria Ax

Client: Vi_ax

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #97413

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Colors

The Design

About Tongue-Bongue Ny Fonosana Vatomamy

Ny faniriana dia ny hamorona fonosana sakafo iray karazana sakafo. Rehefa mamolavola fonosana dia tena zava-dehibe tsy ho diso fanantenana. Koa satria maro ny vahaolana stereotypika ao an-tsena, zavatra hafa tokony hotadiavina, tokony hiala amin'ny modely ireo. Ary ny fiheverana dia nidina tamin'ny fizotran'ny fihinanana azy toy ny maka sy ny fametrahana ny sakafo ao am-bava. Izany no fototry ny hevitra. Ampiasain'ny olona ny lelanoka mba hamonoana ny hatsembohana rehetra. Ny lollipop vita amin'ny fiteny dia mamorona metapora azo antoka amin'ny "lela (olombelona)".

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Tongue-Bongue Ny Fonosana Vatomamy, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Tongue-Bongue Ny Fonosana Vatomamy. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Tongue-Bongue Ny Fonosana Vatomamy dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.