Interesting White Primary Function: Ati-trano Birao, Ati-trano Showroom by Kay Deng

Interesting White Primary Function: Ati-trano Birao, Ati-trano Showroom by Kay Deng is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VolafotsyAnatiny· 2020

Interesting White Primary Function: Ati-trano Birao, Ati-trano Showroom

by Kay Deng

Client: Setone Design

A' Design Award Volafotsy Winner in Anatiny Category

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Verified Award Winner

Verify Award Status for #97635

View at A' Design Award Press Release Award Badge

Colors

The Design

About Interesting White Primary Function: Ati-trano Birao, Ati-trano Showroom

Interesting White dia ati-trano birao izay miasa ihany koa ho toy ny showroom ho an'ny efitrano fisarahana vera nampidirina avy any ivelany. Ny toerana 80 metatra toradroa dia ao anaty tranobe birao any Shenzhen, Sina, izay ahitana ny morontsirak'i Hong Kong. Ny faritra fandraisam-bahiny maro fampiasa lentika dia manohana ny fivoriana milamina, ny fampisehoana vokatra vaovao ary ny asa mora ovaina. Ny boaty hazavana, ny fitaratra ary ny rafitra fitarihana dia mitarika ny saina mankany amin'ny efitrano fisarahana vera sady manitatra ny fahatsapana ny habaka. Ny fitaovana ampiasaina dia ahitana gorodona hazo, vato mainty Mongoliana, vera fotsy tena madio ary hazo fisaka nolokoina.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Interesting White Primary Function: Ati-trano Birao, Ati-trano Showroom, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Interesting White Primary Function: Ati-trano Birao, Ati-trano Showroom. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Interesting White Primary Function: Ati-trano Birao, Ati-trano Showroom dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in an office building in Shenzhen, China with views of the Hong Kong coastline, and is an imported glass partition company. When customers visit, this is also the showroom of their products. Need to use as many products as possible without making the space cumbersome and highlighting the company culture.
Dimensions & Packaging: Project scale is 80 square meters
Tags: Office, showroom, sunken, glass partition, multifunctional
Production Technology: Wooden floor, Mongolian black, ultra-white glass partition, lacquered board
Design Challenge: Using the marketing design method summarized by the company for many years, in the case of small project space, the functional division ratio between the exhibition hall and the office is reasonably allocated. Starting from the company's sales purpose, leaving the best scale and landscape to the reception area and conference room, so that customers visiting can see the best presentation of the product, so as to better sell it.
Research: In order to impress visitors, the designer artistically turns the product into a living exhibit. It is not the normal appearance, it will stimulate people to think of more possibilities of using the product, so as to achieve the purpose of sales.
Inspiration: When an 80-square-meter office needs to be a product showroom, the designer makes the product a high degree of living and becomes the protagonist of the space, leaving the best landscape to the customers. The designer was inspired by the Japanese garden corridor, and set up a sunken multifunctional reception area to make business communication more like a chat between friends, and you can see the striking slogans on the product to impress customers during the conversation.
Project Duration: This project was started in August 2019, and was finished in November 2019 in Shenzhen, China.
Operation Flow: The combination of the light box, the guidance system and the glass partition makes the focus on the product, which weakens the impression that the body space is not large. The sense of space extension created by the mirror also highlights the product in the space. The sunken multifunctional reception area, in addition to receiving guests daily, can also be used as a display area for new product launches, and a good choice for employees to work freely.
Patents: Copyrights belong to Kay, 2020
Team Members: Kay
Don
Jef
Ling
Image Credits: Ling,2020