La Moitie Karazana Habaka Ara-Barotra Maro by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 A' Design Award Volamena in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.
VolamenaAnatiny· 2020
La Moitie Karazana Habaka Ara-Barotra Maro
by One Fine Day Studio & Partners
Client: One Fine Day
A' Design Award Volamena Winner in Anatiny Category
Verified Award Winner
Verify Award Status for #97772The Design
About La Moitie Karazana Habaka Ara-Barotra Maro
Ny anaran'ny tetikasa La Moitie dia avy amin'ny fandikana frantsay ny antsasaky, ary ny famolavolana tsara dia mampiseho izany amin'ny fifandanjana nateraky ny singa manohitra: kianja sy boribory, hazavana ary maizina. Raha jerena ny habaka voafetra dia mikatsaka ny hanangana fifandraisana sy fizarazarana misy ireo faritra mivarotra roa ireo amin'ny alàlan'ny fampiharana ny loko mifanohitra. Na dia mazava aza ny fetra eo anelanelan'ny faritra mavokely sy mainty nefa koa mifangaro amin'ny fomba fijery samihafa. Tohatra fisintona, antsasaky ny mavokely sy antsasaky mainty, dia apetraka eo afovoan'ny fivarotana ary manome.
The Recognition
About the A' Design Award Volamena
Nandresy ny A' Design Award Volamena ny famolavolana La Moitie Karazana Habaka Ara-Barotra Maro, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana La Moitie Karazana Habaka Ara-Barotra Maro izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana La Moitie Karazana Habaka Ara-Barotra Maro dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience. - Dimensions & Packaging
- Size (m2): 326
- Tags
- Catering, Fashion, experience, pink, black,
- Production Technology
- Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
- Design Challenge
- In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
- Research
- In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
- Inspiration
- La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
- Project Duration
- The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019. - Operation Flow
- In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
- Team Members
- Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang - Image Credits
- Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .
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