DouChaSai Fonosana Dite by 7654321 Studio

DouChaSai Fonosana Dite by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2020

DouChaSai Fonosana Dite

by 7654321 Studio

Client: 7654321 Studio

A' Design Award Varahina Winner in Fonosana Category

12,077

Verified Award Winner

Verify Award Status for #98146

View at A' Design Award Press Release Award Badge

Colors

The Design

About DouChaSai Fonosana Dite

DouChaSai dia endrika fonosana natao ho an'ny dite iray nomem-boninahitra tamin'ny fifaninanana dite nentim-paharazana natao any Wuyi Mountain tamin'ny 2018. Ny boaty dia manana refy 160 amin'ny 40 amin'ny 245 milimetatra ary vita amin'ny taratasy manokana, notontosaina amin'ny fanaovana loko manokana amin'ny fandidiana (screen spot colour printing), fandrahoana volamena (bronzing) ary sticker metaly ampifindra. Ny sora-tanana sinoa (Chinese calligraphy) mandrakotra ny velaran-tany, manaraka ny hevitra sy ny fandaminana ny teny mikasika ny fifaninanana dite. Ny tsipika dia matevina sady voasoratra amin'ny fihenjanana, ka ny asa soratra dia mety hoheverina ho toy ny sary hosodoko ihany koa. Ao anaty boaty dia misy boaty dite kely iray sy taratasy fanamarinana fananana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana DouChaSai Fonosana Dite, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana DouChaSai Fonosana Dite. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana DouChaSai Fonosana Dite dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
Dimensions & Packaging: 160*40*245mm
Tags: Tea, Tea Competition
Production Technology: Special paper, screen spot color printing, bronzing, transfer metal stickers
Design Challenge: Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Research: Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Inspiration: According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
Project Duration: The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
Team Members: Designer:Bosom
Photography:Hello小方