Dorina Nowill Tatitra Isan-taona by Ruis Vargas

Dorina Nowill Tatitra Isan-taona by Ruis Vargas is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Pirinty sy Haino Aman-jery Navoaka Competition Category.

VolafotsyPirinty· 2020

Dorina Nowill Tatitra Isan-taona

by Ruis Vargas

Client: Laika

A' Design Award Volafotsy Winner in Pirinty Category

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Colors

The Design

About Dorina Nowill Tatitra Isan-taona

Dorina Nowill dia tatitra isan-taona natao ho an'ny fikambanana iray izay manompo ny olona jamba na manana fahitana ambany. Ampiasaina manerana ny boky ny teboka braille, mamorona andian-teny sy fitranorana miaraka amin'ny lahatsoratra vita pirinty. Ny fonony dia misy teboka miavaka maina, ka azo vakiana amin'ny fikasihana koa ny tatitra. Vita pirinty amin'ny loko efatra amin'ny taratasy offset ny pejy, izay nofidiana noho ny velarany poizina sy azo tsapaina. Ny tatitra dia mirakitra ny valin'ny taona ara-bola ary mametraka toromarika ho an'ny taona manaraka. Ny famolavolana dia mikendry hanao izay hahatonga ny boky ho ahitana ny mpamaky rehetra.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Dorina Nowill Tatitra Isan-taona, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Dorina Nowill Tatitra Isan-taona. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Dorina Nowill Tatitra Isan-taona dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
Dimensions & Packaging: Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
Tags: Annual report, print, editorial, graphic design, branding identity
Production Technology: The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
Design Challenge: The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
Research: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
Inspiration: The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
Project Duration: The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
Operation Flow: The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
Patents: Arthur Medeiros
Team Members: Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
Image Credits: Laika Design