Status Audio Maha-zava-dehibe ny Endrik'aramidina nataon'i Ryan Paonessa

Ny endrika Status Audio Maha-zava-dehibe ny Endrik'aramidina nataon'i Ryan Paonessa dia mpandresy sarobidy amin'ny 2020 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VarahinaDokambarotra· 2020

Status Audio Maha-zava-dehibe ny Endrik'aramidina

nataon'i Ryan Paonessa

Mpanjifa: Ryan Paonessa Design

Mpandresy A' Design Award Varahina amin'ny Sokajy Dokambarotra

12,808

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #98408

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Status Audio Maha-zava-dehibe ny Endrik'aramidina

Ny Status Audio dia endrik'aramidina noforonina ho an'ny orinasa mpanao ekipa mpihaino any New York izay mivarotra mivantana amin'ny mpanjifa. Ny logo dia maka tahaka ny fikorianan'ny onja feo tsotra, ka ny litera tsirairay dia manaraka lalana mitsangana sy arka mitovy. Ilay lamina onja feo voadio dia mety ho tolotra fanamarihana faharoa koa amin'ny toerana tsy ilàna ny logo. Ny loko sy ny endrika soratra dia mampiray ny endrik'aramidina manerana ny fonosana, tranokala, taratasy an-tsoratra ary fitaovana varotra. Ny ekipa mpihaino dia tsy manana logo mihitsy, fa kaody vokatra manokana ihany, izay maneho fomba fiasa tsotra sady azo ampiasaina. Ny fonosana dia atolotra amin'ny habe maromaro.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Status Audio Maha-zava-dehibe ny Endrik'aramidina, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Status Audio Maha-zava-dehibe ny Endrik'aramidina. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Status Audio Maha-zava-dehibe ny Endrik'aramidina dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Refy & Fonosana: The packaging shown is offered in a variety of sizes and iterations based on the product.
Marika: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Teknolojia Famokarana: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Fanamby Endrika: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Fikarohana: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Aingam-panahy: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Faharetan'ny Tetikasa: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Fizotr'asa: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Mpikambana ao amin'ny Ekipa: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Loharanon-tsary: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.